Getting started with LinkedIn marketing & networking

Like many people, the first few years I was on LinkedIn, I used it as little more than an online…

AI landing page builders: 10 best tools to create high-converting pages fast

Landing pages are powerful for capturing leads and converting customers — but they’re also painful to create, requiring time, resources,…

Here’s how to write a professional LinkedIn headline to 10x your presence [+ examples]

I have been actively growing my LinkedIn presence for the past ten years and now have over 23,000 followers. It…

Sales email vs. cold call: When to use each, according to data

Sales is about getting the right message in front of the right prospect. It’s as simple as it sounds, but…

How to blend web analytics and digital marketing analytics to grow better

When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if…

How HTML, CSS, and JavaScript work together in web design

Do you need to learn HTML, CSS, and JavaScript in web design when you can easily create websites with AI-powered…

Brand strategy 101: A marketing pro explains the important elements of a company branding plan

Whenever I work on branding with companies, I see everyone light up about the tactics. It’s fun to play with…

Why your AI-generated content sounds like everyone else's (and 4 ways to fix it)

There’s a challenge brewing for businesses everywhere. Content is becoming virtually indistinguishable online, and it all boils down to the…

Social media SEO: 14 social media strategies to boost SEO

Social media SEO is a hot topic right now, as it should be. Conversations around search engines and social media…

23 feedback form templates and examples

If you want to know what your customers think about your brand, you need to ask them. But while many…