How to add AI to your existing CRM without disrupting sales workflows

Integrating AI with existing CRM systems has become a critical priority for sales teams. According to HubSpot’s 2025 State of…

How to resize an image without losing quality

As a developer, I’ve discovered that images have the power to make or ruin a project. Imagine entering the landing…

Detecting bias in AI prospecting models: A how-to for sales leaders

AI-driven prospecting tools have the potential to transform sales pipelines, but they also carry the risk of reinforcing blind spots.…

Generative AI tools every marketing team should use

When I first started at HubSpot, I needed a new headshot fast. So, I turned to generative AI tools —…

Loop marketing for B2B: Building your first B2B loop marketing strategy

Building a B2B Loop Marketing strategy represents more than adopting new tactics — it’s about architecting a self-reinforcing system that…

5 best email marketing tools for healthcare businesses in 2025

Healthcare businesses vary in scope, from wellness centers to doctors’ offices to hospitals. But they share one important need: They…

The tactical shift that led to 35,000% higher visibility on LinkedIn

Sam Meller is the Head of Social for The Hustle, but we briefly got to borrow her for Masters in…

What is information architecture & why does it matter?

In business, a good product is nothing if it doesn’t meet the user where they are. Building digital products has…

6 brands that brilliantly differentiated from the competition, and how you can, too

There has never been a bigger moment in history when brand differentiation was more important. The channels we relied on…

12 great examples of welcome emails for new customers [templates]

I’m going to say something that might ruffle a few feathers, but here it is: I’m still disappointed by most…