How to use freebies to optimize your lead generation

I’ll never forget the first freebie marketing piece I created and put on the internet: a free guide to help…

Secrets of savable content: How to create content buyers come back for

Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as…

Secrets of savable content: How to create content buyers come back for

Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as…

How to get AI to write copy in your brand voice — from picking the right platform to training your GPT

When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it…

How to get AI to write copy in your brand voice — from picking the right platform to training your GPT

When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it…

Make space for customers to see their business as part of yours

I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who…

Make space for customers to see their business as part of yours

I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who…

Keeping up is exhausting, here’s how one social media creator helps brands beat trend fatigue

How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI…

Keeping up is exhausting, here’s how one social media creator helps brands beat trend fatigue

How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI…

How to prepare for, navigate, and thrive through summer slumps — according to marketing experts

Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal…