The essential SEO tutorial for thriving in the age of AI-driven search

You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once,…

AI avatars are already here, and these are the trends I’m most bullish on

As the founder of AI newsletter Mindstream, I’m constantly thinking about scale, especially when it comes to content. For me,…

Buyer persona essentials: My top tips & examples to inspire yours

As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store…

Here’s how to prove marketing’s pipeline value & revenue impact to your CFO

Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement…

The definition of a buyer persona [in under 100 words]

Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the…

How to scale your hypergrowth marketing team from 5 to 25 people using this template

In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe…

YouTube, newsletters, and X — the AI workflows that will help you dominate them all

Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that…

16 best practices for email design, according to an email marketing consultant

Email design is a mix of art and science. You can have the best email body copy ever written, but…

Marketing without the cringe: Jayde Powell on Gen Z audiences

I am “just threw out my back while turning to adjust my seatbelt” years old, so I was especially excited…

How to reduce marketing tool sprawl without losing the functionality you need

Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available, representing…